Business Mastery's
20th Anniversary Celebration!

For the past two decades Business Mastery has served as a trusted guide for people seeking to live their career dreams. Thank you for helping us remain the premier business book in the industry!

September 2008 marked the 20th anniversary of the first edition of Business Mastery. We celebrated the entire month, and what a celebration it was!

Tucson Party Wrap-up

We held our Business Mastery 20th Anniversary Party September 27, 2008 in Tucson, Arizona. We enjoyed seeing everyone at the event! We are honored and grateful to all the people who donated their products and services to commemorate this milestone.

The party was a wonderfully unique opportunity to celebrate and connect with others who share a passion for wellness. Among those in attendance was Holly Baker, editor and publisher of Natural Awakenings magazine, representatives from local wellness schools such as the Cortiva Institute, Pima Community College, Pima Medical Institute and Providence Institute, and dignitaries such as Bonnie Prudden.

Party-goers enjoyed the goodie bags complete with body butter samples, massage tools, ergonomic pillows, chocolates, coupons and special offers. Everyone especially enjoyed the plethora of raffle prizes given throughout the evening. Attendees watched exciting yoga demonstrations and relaxed with mini-health treatments ranging from massage to acupuncture to reflexology. A heartfelt cake-cutting ceremony wrapped up the event. It was truly an inspiring evening and a great time for all!

Tucson Party Photos

Here are some mementos from the event.

Most Excellent Prizes

Congratulations prize winners! We gave away over 200 fantastic prizes via our online drawing and at our local party in Tucson. We thank all of our prize donors for the gifts they offered.

List of prizes that were in the drawings

Goodie Bag goodies

Prizes

  • ( 1) Creative Teaching Techniques Workshop (Details)
  • ( 1) Set of 5 Natural Touch Posters (Details)
  • (20) Natural Touch Tabletop Promotional Poster Packs (Details)
  • (10) Drug Handbook for Massage Therapists (Details)
  • ( 1) Package of three Presentation Planning Kits (Details)
  • ( 1) How Acupuncture Can Help With Stress Presentation (Details)
  • ( 1) Acupuncture - New Patient Orientation Class (Details)
  • ( 1) The Ultimate Acupuncture Presentation (Details)
  • ( 1) Natural Touch Posters 18x24 (Details)
  • ( 1) Common Injuries Series - 5-disc DVD set (Details)
  • (20) Save Your Hands! Book (Details)
  • ( 1) A set of Pure Bamboo Massage Sheets (Details)
  • (70) Business Mastery4 Book (Details)
  • ( 5) The Original Backnobber® II (Details)
  • ( 6) Crescent Face Cradle Cover (Details)
  • ( 1) Drape Face Rest Cover (Details)
  • ( 1) Crescent Sheet Set (Details)
  • ( 2) Quiltforter (Details)
  • ( 1) Set of Note Cards and Gift Certificates (Details)
  • ( 1) Starter pack of 3 heating pads in a bag with a sports bottle and a gel pack
  • ( 1) Trail Guide to the Body Book (Details)
  • ( 1) Trail Guide to the Body Student Handbook (Details)
  • ( 1) Trail Guide to the Body DVD (Details)
  • ( 2) Sinus Therapy Set (Details)
  • ( 2) Body Wrap (Details)
  • ( 4) Shoulder Triggerpoint Pillow and Eye Pillow (Details)
  • (14) Registration for Pillosage 2-Day class (Details)
  • ( 8) Set of Pedango Cream and Hot Stone Massage Oil (Details)
  • ( 2) One gallon Deep Tissue Creme (Details)
  • ( 1) One gallon Pure Touch Organics Massage Creme (Details)
  • ( 1) 50% off a Level 1 Compassionate Touch® Workshop (Details)
  • ( 1) Compassionate Touch: Sensitive Touch DVD (Details)
  • ( 1) Watsu® treatment from Daz Moran
  • ( 2) bodywork gift certificates from Deb Kortyna
  • ( 1) Physiohelanics Treatment from C. Diane Ealy
  • ( 2) Refloxology gift certificates from Jane McCutchen
  • ( 2) Refloxology gift certificates from Bekki Harper
  • ( 2) Massage Gift Certificates from Rodyon Jones

Online Prize Details

Massage Magazine Subscription Discount

40% to 50% off the regular subscription:

LengthPromoStd
1 year19.9533.95
2 year32.9557.95
3 year39.9576.95

Subscribe now!

Sohnen-Moe Associates, Inc 20% off Coaching and Consulting services during Sep 2008

Feeling Puzzled About Creating and Maintaining a Successful Business? Get Yourself a Coach!

Direction in acquiring new skills and knowledge along with consistent support and encouragement can help you create the business you envision. Increase your success through business coaching with Cherie Sohnen-Moe.

Coaching provides support for you in resolving problems and provides suggestions to implement change for a more efficient, vital and flourishing business. No successful athlete would be without a personal coach to ensure victory. There is no wonder why most prosperous business owners have worked with a consultant or a mentor to advise and support them along the way.

Creating a dynamic business on your own is a challenging process. Mastering the skills needed to bring your business to the public can take a long time if you are working alone. To become as consummate in business as you are in technique requires learning an entirely different set of skills, and ongoing support is integral to achieving your goals.

Sohnen-Moe Associates, Inc Creative Teaching Techniques Workshop

Free Creative Teaching Techniques Workshop at your site.
Valued at up to $4000. Cherie's travel, lodging, meals and teaching supplies are not included.

One (1) winner.

The Creative Teaching Techniques workshop provides the participants with many specific techniques and aids to assist in designing and delivering excellent, engaging classes.

Quite often teachers find themselves facing the problems of too much content to cover within a limited time frame, disruptive student behavior, and a lack of teaching aids. Perhaps they've taught the same class so often that they are feeling burned out. Or maybe the class content is well developed but you would like some ideas on how to deliver the material in a fresh, dynamic way.

This workshop is highly interactive and can be customized to meet your educational goals.

Natural Touch Marketing A Set of Natural Touch Posters

Set of 5 Natural Touch Posters from Natural Touch Marketing
Valued at $65.00

One (1) winner.

These posters create an inviting environment with striking images that promote the benefits of massage. At 18in x 24in (46cm x 61cm) they fit a standard sized frame. Great to put in the student clinic.

Natural Touch Marketing Natural Touch Tabletop Promotional Poster Packs

Natural Touch Tabletop Promotional Poster Packs
Valued at $21.95 per pack.

Five (5) winners.

A delightful assortment of 12 colorful tabletop posters that promote massage year round. Varied themes include seasonal, special occasion, holiday, humor, and a simple invitation to good health and well-being. 8.5in x 11in (21.5cm x 28cm) glossy card stock.

Natural Touch Marketing Package of three Presentation Planning Kits

Valued at $208.95

One (1) winner.

These A-Z planning kits take the stress out of making dynamic and memorable presentations! Each includes multiple scripts, full-color visuals in pdf format, copy-ready handouts, and extensive tips on planning, promotion, location and presentation logistics and presentation follow-up.

  1. Therapeutic Massage: How it helps & Why it Works! - Presentation Planning Kit for Lay or Medical Audiences. Three complete scripts: 10-20 and 40-50 minute presentations for general audiences, and a 15-25 minute presentation for medical audiences plus brief hands-on massage demonstration.
  2. Chair Massage Presentation Planning Kit: A Toolkit for Making Compelling and Stress-Free Presentations. - Six scripts: Long presentation for the workplace, short presentation for the workplace, presentation for the end user, presentation for the event planner, presentation for business events, pressentation for spa or gym events.
  3. Relax and Revive: Practical Tools and Tips to Help Manage Stress - Eleven Scripts on various stress-management techniques: aromatherapy, breathing well, exercise, good nutrition, hydrotherapy, journaling, massage (with brief hands-on routines for both partner & self-massage), meditation, enlarging your perspective, progressive relaxation, ten quick things you can do.

Natural Touch Marketing Natural Touch Poster

Natural Touch Poster
Valued at $16.95 each.

Five (5) winners.

The winner may choose one of the posters from the Natural Touch line. 18in x 24in (46cm x 61cm).

Acupuncture MediaWorks How Acupuncture Can Help With Stress Presentation

How Acupuncture Can Help With Stress (PowerPointtm Presentation) by Acupuncture Media Works.
Valued at $169.00

One (1) winner.

One of the most effective ways to attract new patients is by giving a health class or lecture. This PowerPoint Presentation makes it easier than ever. It has over 30 colorful slides that come with notes that can help you create a clear and succinct presentation to one patient or many patients.

Included in this CD are two variations of talks: an animated and unanimated version.

Acupuncture MediaWorks Acupuncture - New Patient Orientation Class

Acupuncture - New Patient Orientation Class (PowerPointtm Presentation) by Acupuncture Media Works.
Valued at $239.00

One (1) winner.

Education is the key to a successful practice. This presentation has over 80 colorful slides that come with notes that can help you create a clear and succinct presentation to your patients at their health care orientation class.

Included in this CD are two variations of talks: an animated and unanimated version.

Acupuncture MediaWorks The Ultimate Acupuncture Presentation

The Ultimate Acupuncture Presentation (PowerPointtm Presentation) by Acupuncture Media Works.
Valued at $239.00

One (1) winner.

The presentation has over 55 colorful slides that come with a simple script so you can provide a clear and succinct presentation to one or many. Included in this CD are two variations: one for a 20 minute talk, and one for 50 minutes. You also receive bonus slides that you can arrange and use however you choose.

Lippincott | Williams & Wilkins Drug Handbook for Massage Therapists

Drug Handbook for Massage Therapists
by Jean M Wible RN, BSN, NCTMB, HTPA, CHTP
592 pages, 5in x 8in (13cm x 20cm)
Lippincott | Williams & Wilkins, publisher

Valued at $36.95

Seven (7) winners.

Designed for quick reference, this first-of-its-kind handbook instantly answers the massage therapist's questions about any drug a client may be taking, including how the drug may affect the application of massage, which cautions and contraindications may exist, and which changes in the massage session may be required for a client taking the drug. Drugs are listed alphabetically by generic name and each drug entry includes pronunciation; brand names; effects on the body; diseases, disorders, and symptoms the drug treats; possible side effects; onset-peak-duration table; and massage considerations.

Common Injuries Series - 5-disc DVD set

Common Injuries Series by Ben Benjamin, PhD
Valued at $250.00

One (1) winner.

This set of dvds incorporates material that Dr. Benjamin has synthesized over the last 23 years. It helps massage therapists and bodyworkers assess and treat specific injuries that challenge and frustrate most practitioners. It provides training in anatomy, assessment tests, treatment techniques, and client home exercises for the most typical injuries associated with Subscapularis, Tennis Elbow, Lateral Ankle Sprain, Patella Tendinitis, and Achilles Tendinitis.

After working with these dvds you:

Save Your Hands Book

Save Your Hands!, 2nd Ed. The Complete Guide to Injury Prevention and Ergonomics for Manual Therapists
by Lauriann Greene, CEAS, and Richard W. Goggins, CPE, LMP
352 pages

Valued at $39.95

One (1) winner.

Totally rewritten and updated, with 352 pages and over 80 photos and illustrations, Save Your Hands! The Complete Guide to Injury Prevention and Ergonomics for Manual Therapists offers proven injury prevention and ergonomics strategies and tips to help students and experienced manual therapists save not only their hands, but also their backs, shoulders, necks and emotional well-being throughout a long, healthy career.

Pure Bamboo, IncA set of Pure Bamboo Massage Sheets

A set of Pure Bamboo Massage Table Sheets by Pure Bamboo
Valued at $60.00

One (1) winner.

These one-of-a-kind Spa Sheets come in only one size specially designed for massage tables. Treat your clients to something really luxurious! These sheets are softer than 1000 count egyptian cotton, but don't cost an arm and leg. Wrap yourself in bliss with our 100% bamboo sheets. Breathable, soft and sumptuous, eco luxury never felt so divine. Keep your clients safe from harmful germs and bacteria while treating them to the silkiest sheet on the market! These lightweight sheets keep surfaces protected and comfortable any time of the year.

Machine wash cold or warm, no bleach.

Specially Sized to Fit Massage/Treatment Tables (96in x 66in, 244cm x 168cm, Flat)

Business Mastery Book

Sohnen-Moe Associates, Inc Business Mastery, 4th Ed.
A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful!
by Cherie Sohnen-Moe
480 pages

Valued at $28.95

Twenty (20) winners.

For the past two decades, Business Mastery has supported business owners in all realms to reach new levels of success. This book is written specifically for wellness professionals. If you're a massage therapist, chiropractor, counselor, acupuncturist, homeopath, Rolfingc practitioner, nutritional consultant, naturopath, herbalist, Reiki practitioner, esthetician, psychiatrist, Polarity therapist, physician, aromatherapist, personal trainer, reflexologist, physical therapist, yoga instructor, or a practitioner of any of the numerous allied healthcare professions, this book is for you!

Mastering business is like bringing a rainbow down to earth. It is about taking dreams, principles, goals and ideals and turning them into something real that you and others can see and appreciate. In the approach taken in this book, business mastery is not about taking steps one-two-three and you're there. Instead, this approach asks you to recognize that many colors fill the rainbow of success, and you blend these colors into the shades that best suit you.

Pressure Positive Co.The Original Backnobber® II

The Original Backnobber II by The Pressure Positive Company.
Valued at $39.95.

Four (4) winners.

The Original Backnobber II product is a carefully designed deep muscle, self care tool. It can be broken down for easy travel and storage. It comes with a fully illustrated 35 page User Guide. Four colors: Black, Blue, Green, Purple

InnerpeaceCrescent Face Cradle Cover

Crescent Face Cradle Cover by Innerpeace, LLC.
Valued at $26.00

Four (4) winners.

The Crescent Face Cradle Covers is a full coverage crescent cover made out of 100% cotton flannel material with an elastic. The elastics are sewn inside the hem. These covers can be used alone or with the Drape Face Rest Cover to provide an extra layer of material for cushioning while allowing your clients skin to breath better. The double layering also helps to eliminate any pressure lines on the bridge of the nose and forehead.

InnerpeaceDrape Face Rest Cover

Drape Face Rest Cover by Innerpeace, LLC.
Valued at $25.20

Six (6) winners.

The Drape Face Rest Cover is a flat piece of material shaped like a pair of boxer shorts. It is made out of our 100% cotton flannel material that is hemmed all the way around and has an extra piece of material sewn in the "split" to prevent ripping in the wash.

InnerpeaceCrescent Sheet Set

Crescent Sheet Set by Innerpeace, LLC.
Valued at $33.30

One (1) winner.

This sheet set is made out of 100% cotton flannel material. The set contains 1 Standard Width Flat Sheet, 45in x 90in (114cm x 228cm), 1 Fitted Sheet that fits tables 28in-33in (70cm-85cm) wide x 70in-74in (180cm-190cm) in length, and (1) Crescent Face Cradle Cover.

InnerpeaceQuiltforter

Hand-made Quiltforter by Innerpeace, LLC.
Valued at $51.00

One (1) winner.

The Quiltforter is made with 100% cotton flannel with Warm & Naturaltm needled cotton batting as a lining. The Quiltforter is lightweight, yet very warm. Measures 45in x 80in (114cm x 203cm).

InnerpeaceNote Cards and Gift Certificates

Set of 12 Note Cards and Gift Certificates by Innerpeace, LLC.
Valued at $15.00

One (1) winner.

These original watercolor gift certificates are designed by Cathy Sise. They are printed on high quality recycled paper. They are printed with "A Gift:" "To:" "From:" and include slots for inserting a business card.

Books of DiscoveryTrail Guide to the Body Book

Trail Guide to the Body Book by Books of Discovery.
Valued at $52.95

One (1) winner.

Before you can assess or treat a muscle, you first must locate it on the body. This acclaimed book, used in more than 1,700 manual therapy schools, is designed as a hands-on tour that teaches you to palpate the body's structure with ease and precision. With 420 pages and 1,100 illustrations covering more than 144 muscles, 206 bones, 30 ligaments and 110 bony landmarks, this text provides an invaluable map of the body.

Trail Guide to the Body is one of only five texts on the examination reference list for both the National Certification Board for Therapeutic Massage and Bodywork (ncbtmb) and the Federation of State Massage Therapy Boards (fsmtb).

Books of DiscoveryTrail Guide to the Body Student Handbook

Trail Guide to the Body Student Handbook by Books of Discovery.
Valued at $19.95

One (1) winner.

A resourceful complement to Trail Guide to the Body, this handbook contains 220 pages and 450 illustrations. It offers a variety of questions and exercises including fill-in-the-blanks, drawings to color, illustrations and matching exercises. A fun learning tool that will test a student's Trail Guide knowledge as well as prepare you for national exams.

Books of DiscoveryTrail Guide to the Body DVD

Trail Guide to the Body dvd by Books of Discovery.
Valued at $21.95

One (1) winner.

Let's face it, bodywork is first and foremost a "hands-on" endeavor. However palpation takes practice, practice and more practice. Our newly revised Trail Guide to the Body dvd gives students and practitioners the confidence they need to master this fundamental skill so that they can succeed and thrive in their careers. Instructors: this is a valuable tool that allows your students to preview and review lessons.

A visual and kinesthetic guide, this two-hour, one-disc dvd features:

Mother Earth PillowsSinus Therapy Set

Sinus Therapy Set by Mother Earth Pillows®.
Valued at $40.00

One (1) winner.

Offer your clients the best sinus therapy pillow for their session. When warmed, the aroma of Eucalyptus, Spearmint, Peppermint, Rosemary, Lavender, Lemon Balm, Clove and Star Anise fills the air with healing herbal aromatherapy. The warmth relieves congestion and facilitates drainage. Removable, washable covers (2) eliminates the need for using tissues over the face.

A spritz of the BREATHE spray on a tissue for inhaling after the session... or adding a spritz to a pan of hot water to drape and inhale the steam... this blend of Essential Oils will clear your sinuses in a moment! Use your hands to gently work through the pillow over the sinus areas to create additional therapy and aide congestion.

Mother Earth PillowsBody Wrap

Body Wrap by Mother Earth Pillows®.
Valued at $44.00

One (1) winner.

The best Therapist Tool for bodywork. Warm and use for therapy on the table. This is Karen's favorite tool to use for techniques for various client issues during the massage session. The length allows for diversity in treating frozen shoulders, glutes, breast massage, hamstring releases, abdominal massage and more.

Karen is:

Mother Earth PillowsShoulder Triggerpoint Pillow and Eye Pillow

Shoulder Triggerpoint Pillow and Eye Pillow by Mother Earth Pillows®.
Valued at $64.00

Three (3) winners.

Our top-selling therapeutic design for personal use. We match an Eye Pillow for your pleasure. Offered in SOOTHE, our most popular herbal blend (Lavender, Marjoram and a touch of Cloves).

Warm in the microwave or Hot Towel Cabi. Directions for many uses and applications included.

Mother Earth PillowsRegistration for Pillosage 2-Day class

Free Registration for Pillosage 2-Day class by Mother Earth Pillows®.
Valued at $375.00

Six (6) winners.

14 contact hours on techniques for the therapist to use during sessions and to teach Self-Care treatments to their clients.

This prize includes the cost of the class plus 3 of the Therapy Pillows that you learn to use during the class.

The techniques are being recommended by Pain Management physicians and Pain Management nurses to decrease pain, increase Range of Motion and teach their patients Self-Care. Completing the class and demonstrating expertise in these techniques assures your listing on Mother Earth Pillows' website as Therapists to whom healthcare Practitioners can refer their patients.

Pure ProSet of Pedango Cream and Hot Stone Massage Oil

A Set of Pedango Cream and Hot Stone Massage Oil by Pure Pro.
Valued at $33.85

Four (4) winners.

A set of Pure Pro Peppermint Pedango Cream and Pure Pro Ultra Blend Hot Stone Massage Oil. Each set consists of a 4-ounce pump of Pedango and an 8-ounce bottle of Ultra oil.

Pure Pro Peppermint Pedango Creamtm

Gently calm and cool tired legs and feet. Natural Activated Arnica Extract helps flush away toxins and reduce tenderness and swelling. Invigorating French Peppermint coupled with the antiseptic properties of Thai Lemongrass make this cream perfect for Diabetic foot care. Also ideal for easing low back pain, sciatic soreness, and muscle stiffness throughout the body.

Pure Pro Ultra Blend Water Dispersible Massage Oil: The Hot Stone Massage Oil

Pure Pro Ultra Blend is super concentrated to give you just the right glide without feeling greasy. This 100% natural, completely unscented blend is an oil that feels light like a lotion on the skin! With just a few drops you'll be amazed at its powdery soft texture. It's as gentle as water!

One gallon Deep Tissue Creme

A gallon of Deep Tissue Creme by Bon Vital.
Valued at $49.95

One (1) winner.

Bon Vital Deep Tissue Massage Creme has been formulated for therapists who use a variety of massage modalities. Our best selling Massage Creme and preferred over other leading brands of massage cremes. The rich, luxuriously thick consistency leaves a lasting glide; use a little less and this creme is versatile enough for most deep tissue techniques. The special blend of Seed oils provide high amounts of antioxidants and vitamins for the skin. You and your clients will be amazed at how this creme nourishes and softens the skin. Enriched with Jojoba Oil for excellent skin care benefits. No greasy feel. Water dispersible. Paraben Free!

BiotoneOne gallon Pure Touch Organics Massage Creme

A gallon of Deep Tissue Creme by Biotone.
Valued at $69.75

One (1) winner.

Pure Touch Organics Massage Creme provides rich thickness hypo-allergenic qualities, in an unscented creme. It is for all modalities from high glide circulatory to slow deep tissue. Being organic, paraben-free and gently pH balanced, assures the therapist of the highest quality and purity. Organic Jojoba Oil and Organic Shea Butter rich in Vitamins A, E, & F, combined with Organic Chamomile Botanicals, provide skin nourishment along with soothing and healing properties. Organic Sunflower and Sesame Oils give added skincare benefits and deep hydration. Non-greasy finish.

50% off a Level 1 Compassionate Touch® Workshop

(1) 50% discount coupon for a Level 1 Compassionate Touch Workshop by Compassionate Touch.
Valued at $212.50. (Workshops are $425.00)

One (1) winner.

The 2½ day workshop is for massage therapists or health professionals who wish to serve elders, and the ill or dying person.

Training includes: Common conditions and unique needs of elders in long term care; benefits of massage for individuals in care settings; sensitive massage techniques; comfort positioning; safety and precautions; accessing a person in a wheelchair or hospital bed; introduction to massage in care of those with dementia; specialized communication skills and introduction to expanding massage practice into care settings. Compassionate Touch sessions with elders are a part of this training. Your hands-on experience is deepened as all of our training is held in a long term care facility.

Sensitive Touch DVD

Compassionate Touch (1) Sensitive Touch DVD presented by Ann Catlin, LMT, OTR.
Valued at $44.95

One (1) winner.

Compassionate Touch Presents: Sensitive Massage-Reclaiming the Human Touch in Caregiving.