Resources - Chapter 16

Table of Contents

Chapter 16 - Marketing in Action

Getting Your First Clients

General Promotional Ideas

Social Media

Establish Credibility

Word-of-Mouth Referrals

Networking

Building Professional Alliances

Show and Tell / Public Speaking

Open Houses

Booths

Writing Articles

Article submission websites

Newsletters

Designing Marketing Materials

Desktop Publishing Supplies

Preprinted and Customizable Marketing Materials

Design Companies

Companies that Print and Mail Your Postcards

Mailing Lists

Newsletter and Mailing List Software

Gift Certificates

Personalized Gift Items

Internet Marketing

Website Design

Work Less, Play More

Website Templates

Sources for Articles to put on your website and e-zines

Search Engines

Website Marketing

Blogging

Online Discussion Groups

E-Zines

Email Blasts

General Advertising Ideas and Techniques

Internet Advertising

Telephone Directories

Broadcast Advertising

Getting Publicity (Media Coverage)

Press Releases

The Media Kit

Community Relations

Fundraisers

Companies That Market for You

Finding a Graphic Designer

Marketing Schedule