- General link
- Article link
- Book link
- Business Mastery link
Resources - Chapter 16
Chapter 16 - Marketing in Action
Getting Your First Clients
- Marketing From A to Z - More than 150 creative ideas to jump-start your marketing
- Chelsea Green Publishing - Book: Grassroots Marketing: Getting Noticed in a Noisy World by Shel Horowitz
- Buzzle.com - Article: Getting Your First Client by Jennifer Mattern
- ThinkAvenue - Article: Landing Your First Client
- 4imprint - Custom promotional logo merchandise
- Cafe Press - Alternative health imprinted T-shirts and gifts
- Inside Out Bodywear - A complete selection of anatomical clothing which creatively depicts human anatomy for medical professionals, doctors, nurses, fitness instructors, massage and yoga teachers, radiologists, physical therapists, bicyclists, dancers, swimmers, and health science instructors
- Full Circle Bodyworks - Creative, yet practical products for massage therapists, bodyworkers, yoga practitioners and anyone with a positive attitude
- Uberprints - Custom t-shirts and other apparel
General Promotional Ideas
- Sohnen-Moe Associates, Inc - Article: Marketing Magic:Tricks to Marketing a Massage Practice by Cherie Sohnen-Moe
- David Frey's Small Business Marketing - This site is filled with marketing articles and tips for small businesses
- AllBusiness - An overview of the many possible promotional ideas that can be easy to execute and low cost
- Massage on the Web - Practice promotion tips for massage therapists
- Business Owner's Toolkit - Article: Promotion Ideas. Determining a business positioning strategy and ideas from contests to demonstrations
- Sohnen-Moe Associates, Inc - Article: A Barrier-Free Practice. Healthcare providers help clients recognize and release barriers that block spiritual, emotional, mental and physical growth. Their services are especially beneficial for people with physical disabilities and special needs.
Establish Credibility
Word-of-Mouth Referrals
- Entrepreneur.com - Article: Word-of-Mouth: The World's Best-Known Marketing Secret by Ivan Misner
- Word of Mouth Marketing Association - Tips and articles on developing word-of-mouth promotions
- SCORE - Article: 60-Second Guide to Building Word-of-Mouth Referrals
- Ezine Articles - Article: Looking for Word-of-Mouth Referrals by Martin Lukac
- Word of Mouth Marketing - Book: Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz
- Small Town Marketing - Book: How to Market, Advertise, & Promote Your Business or Service in a Small Town by Tom Egelhoff
Networking
Building Professional Alliances
- Wellness Councils of America - North America's premier resource for worksite wellness, the Wellness Councils of America is dedicated to helping organizations of all kinds build and sustain results-oriented wellness programs
- American Institute for Preventive Medicine - Internationally recognized authority on the development and implementation of health promotion, wellness, medical self-care, and disease management programs and publications
- Health Designs Inc - Core services include: Health Risk Assessments (hra's), On-site Health Fairs & Screenings, and Health Coaching with specific wellness interventions
Show and Tell / Public Speaking
- A Research Guide for Students - Online Book Chapter 3. Presentation Tips for Public Speaking
- Xlibris Corp - Book: Basic Public Speaking: The Roadmap to Confident Communications by Douglas Parker, M.Ed. A concise learning and teaching tool, it speaks to students from all walks of life addressing the critical aspects of learning how to speak in public
- Corwin Press - Book: Confident Communication: Speaking Tips for Educators (Paperback) by Douglas A. Parker. Confident Communication provides the building blocks needed for public speaking while eliminating the fear factor. Perfect your oratorical capabilities as well as enjoy the security, confidence, and support needed to create and deliver dynamic speeches
- Public Speaking Tips - A public speaking, communication and presentation skills resource covering preparation, speech writing, audio and visual aids, handouts, ice breakers, presentation techniques, stage fright and many other related topics
- Escape from Cubicle Nation - Article: How do you introduce yourself? by Pamela Slim
- elise.com: On the Job - Article: Public Speaking Tips Twelve Steps to Great Presentations by Elise Bauer
- Ezine Article - Article: Overcoming Nervousness by John Dir
- Speech Topics Help, Advice and Ideas - Article: Self Introduction Speech How-To
Open Houses
- Party Plans Plus - Article: Rave Review Open Houses
- ehow.com - Article: How to Plan an Open House for Your Business by Hapworth
- ehow.com - Article: How to Host an Open House for Your Business by Stevie Kremer
- ehow.com - Article: Do-It -Yourself Open House Invitations by Andrea Hermitt
- Business.com - Article: Do-It -Yourself Open House Invitations by Andrea Hermitt
- Party 411 - Article: Corporate Holiday Events
- Evite - Partry Planning Ideas
- Entrepreneur.com - Article: Guide to Holding an Open House or Special Event by Jenni Simcoe
- Invitation Consultants - Corporate / Business Grand Opening Announcements and Invitations
Booths
- Trade Show Display Zone - Helps you learn what kinds of displays are right for you, how to work with a display designer, and how much you should pay for a tradeshow display
- Expo Marketing - 500+ versatile custom booths for rent or purchase
- Exhibitor Online - Tips, resources and products to help you excel at trade show and corporate event meetings
Writing Articles
- Ezine Articles - Article: How To Create Book And Speech Titles That Sizzle And Sell by Joe Sabah
- Writing Articles for Publicity - Article: Shelley Lowery's tips for writing articles and getting them published.
- Ezine Articles - links to numerous articles on how to write articles.
- Some Basics on Magazine Writing - Article: Step-by-step basics on how to write a magazine article.
- Article City - has a section of articles on how to write articles, as well as hundreds of articles that you can reprint in you newsletters.
- eHow - Article: How to Write a Magazine Article provides instructions, tips and warnings on how to write a magazine article.
Article submission websites
- Article City - Include a brief bio of yourself that highlights your field of expertise, experience, company name (if any), web site address and your e-mail address
- Ezine Articles - EzineArticles Membership Account Creation
- isnare articles - Distribute your articles to over 40,000+ publishers & hundreds of article sites
- Mister Article - Place for free information articles on just about anything
- Article Dashboard - A central location for submitting and promoting all of your articles, you also have the key to a powerful resource for website owners and ezine/newsletter publishers who are searching for excellent content to share with others!
- Article Karma - Article directory site for authors, webmasters and readers
- Go Articles - Search engine directory for articles written by the Web's top authors
- Natural Health Web - The Quick and Easy Guide to Natural Health and Alternative medicine
Newsletters
- Lifetime Books - Book: Quick and Easy Newsletters: A Step-By-Step System Using Software You Already Have to Create a Newsletter in an Afternoon by Elaine Floyd
- Lifetime Books - Book: Marketing With Newsletters by Elaine Floyd
- Acupuncture Media Works - Business building tools and patient education materials for acupuncturists
- Massage Marketing - Newsletters designed specifically for massage therapists
- Clickfire - Article: Writing Newsletters - Tricks of the Trade by Glenn Murray
- Ezine Articles - Article: Writing Newsletters Online: How to Get it Right by Nick Usborne
- Right-Writing.com - Article: Write A Newsletter? Who Me? Also includes links to other newsletter resources
- Web Marketing Today - Article: How to Develop an E-Mail Newsletter by Dr. Ralph F. Wilson
- About.com: Desktop Publishing - Information about desktop publishing software programs that are better suited as newsletter design software than others
- jba Network - Newsletter software for do it yourself newsletters
- Design Free Solutions - Web-based, easy to use newsletter management software to manage your subscribers, design your newsletters and send them via email
Designing Marketing Materials
Desktop Publishing Supplies
- Paper Direct - Supplier of designed laser printable quality papers: high quality brochure paper, letterhead & stationery, business cards, and presentation folders for creating a complete business image
- Desktop Publishing Supplies - Blank papers, card stock, postcards, brochures, business cards, greeting cards, invitations, labels, special occasion papers, and a large variety of designer papers
- Quill - Desktop publishing software, supplies and paper
- HP Invent - Create marketing materials in house
Preprinted and Customizable Marketing Materials
- Watercolors Inc - Massage therapy greeting cards, business cards, postcards, posters and promotional displays
- Natural Touch Marketing - Professional marketing materials such as brochures, cards and newsletters for massage therapists
- Hemingway Massage Products - Quality massage therapy massage education products
- Massage Marketing - Newsletters designed specifically for massage therapists
- Print Business Cards - Purchase massage business cards here
- VistaPrint - Custom printing for your business and personal needs. Business Cards, postcards, magnets, brochures, return address labels, invitations, etc.
- Primal - A unique dynamic human anatomy resource that provides you with stunning 3D visuals, animations and concise text for use in health care education, for patient education, for your students or for your own presentations
- Phrizbie Design - Customized business cards for many professions including massage therapy, yoga and spas
- Kogle Cards - Greeting cards and postcards for all business occasions
- Blue Poppy Enterprises - The world's largest English-language publisher of books and educational products about Chinese medicine and acupuncture
- Acupuncture Media Works - Business building tools and patient education materials for acupuncturists
Design Companies
- Viola Media Group - A small woman- and veteran-owned business committed to one thing: results. "Our knowledgeable and savvy creative and technology professionals unite to develop media communications that amaze target audiences and, more importantly, provides client satisfaction and success"
Companies that Print and Mail Your Postcards
- PostcardSmart - Article: How to Choose a Postcard Printing Company by Brandon Cornett
- PostcardMania - Design, print, address and even mail your postcards
- VistaPrint - Custom printing for your business and personal needs. They also print and mail your promotional postcards
Mailing Lists
- DirectMail.com - Provide customized mailing lists. They also print and send your direct mailings
- Lists Are Us - They claim to have the lowest prices on 45,000 lists in virtually every category
Newsletter and Mailing List Software
- Raizlabs - Email Manager software allows you to easily collect email addresses from visitors to your website and send out newsletters directly to your customers
- Comdev - A mailing list application that incorporates a subscription form on your website and lets your visitors sign up themselves for your latest news
- Interspire - Create, send and track profitable email campaigns and autoresponders
- Xigla Software - The Absolute Newsletter is a powerful E-mail and Newsletter Marketing Software that will allow you to easily design HTML and text based newsletters, deliver personalized emails to your target audiences through mailing lists, and improve your businessby boosting your e-mail advertising and communication
- Nvisage - An email marketing software solution providing permission-based email marketing and opt-in newsletters. It is a fully hosted and managed email newsletter service by NVisage so offers out of the box convenience. There is no set-up or technical input from yourselves, and they offer a full support and backup service in office hours
- Mailgust - Mailing list manager, newsletter distribution tool and message board
- Maul Publisher - Maul Publisher is aimed at anyone needing to quickly create pleasing and sophisticated publications, without the high cost of the industry leading packages. It is aimed at anyone wanting to quickly create printed presentations, club magazines, business cards, cd inlays, or posters
Gift Certificates
Personalized Gift Items
- Amsterdam - They offer the latest promotional products at reasonable prices: high quality pens, calendars, key tags, apparel, human resource forms, business products and much more!
- Go Promos - Your source for promotional products and event promotions
- Promo Direct - Imprinted promotional items & promotional products
- Branders - Full service promotional items. They can print your logo on any item in their catalog
- 4imprint - Custom promotional products at guaranteed lowest prices. Logo merchandise with great customer service from the world's leading distributor of promotional products
- Timbreworx Music - Timbreworx Music sells customized music CDs for Gift Certificate Enhancement, Customer appreciation
- Sales Guides International - Custom imprinted promotional products, combining their three distinct brands, Sales Guides, Pin Gallery and Successful Events, into one catalog
- Crestline - Custom imprinted promotional products, many that can ship in 7 days
- Atlaspen - Custom imprinted promotional products. Also have items for teachers
Internet Marketing
- Wilson Internet Services - Articles by Web marketing experts
- Atlantic Publishing Company - Book: How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown (Atlantic Publishing Company, 2006)
- Maximum Press - Book: Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune by Marcia Yudkin (Maximum Press, 2nd ed., 2001)
- Inside the Web - Articles and tips on the whole spectrum of Internet marketing
Website Design
- Sohnen-Moe Associates, Inc - Article: Websites That Really Work by Cherie Sohnen-Moe. Some wonderful sites are out there and the massage therapists and somatic practitioners who created them share their experiences
- Sohnen-Moe Associates, Inc - Article: Web Site Welcome Mats by Cherie Sohnen-Moe. Some strategies to enhance your site's appeal and attract more visitors to it
- The Bodyworker - Article: Web Site Design and Marketing Tips
Work Less, Play More
- The Bodyworker - Free Ebook specifically geared toward massage therapist to learn how to create a Website that works
- Self-Counsel Press - Book: Writing for the Web by Crawford Kilian (Self-Counsel Press, 2000)
- Book: The Non-Designer's Web Book by Robin Williams (Peachpit Press, 3rd ed., 2005)
- The Strongest Links - Good linking partners, track directory submission and manage your online promotion campaign
- Accord Marketing - Interenet tools and marketing services
- Net Mechanic - Check your site for errors
- 123 ClipArt.com - Free clip art and design ideas
- The Bare Bones Guide to HTML - Lists every official html tag in common usage, plus Netscape and Microsoft extensions
Website Templates
- Your WebPro - Website template design for bodyworkers
- The Holisitc Alliance - Website template design for massage therapy, acupuncture, naturopathy, chiropractic and energy healing
Sources for Articles to put on your website and e-zines
Search Engines
- Self Promotion - The net's leading resource for do-it-yourself Web Promotion. Here you find all the information and automatic submission tools you need to do the job quickly, efficiently, and most of all, properly! And it's free
- Search Engine Watch - Tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines
- Google - Add your URL to Google
- Open Directory Project - Guidelines and Iinformation on submitting your website
- Scrub the Web - Priority website placement including Yahoo, Alta Vista, Hotbot, and more
- Yahoo! - Register your site with Yahoo!
- Eric Ward's url Wire - Website announcement network
Website Marketing
- WebPromote - Pay-Per-Click Search Engine Marketing Specialists
- What's Next Online - They help you develop and launch a revolutionary, buzz-building social media-based marketing campaigns
- Website 101 - Articles, tutorials and software to assist you in expanding your web presence
- The Internet Marketing Center - Internet marketing strategies, tools, and free resources you need to start, promote & grow your online business
Blogging
Online Discussion Groups
- Yahoo! Groups - They have numerous discussion groups for wellness practitioners
- Alumbo - The Self-Help Supersite. Tools for Inspiration, Motivation and Success. Massage/Bodywork discussion page
E-Zines
Email Blasts
- MailChimp - Email Marketing Articles and Guides
- Constant Contact - Tips, and templates to help you with all your Email marketing promotions
General Advertising Ideas and Techniques
- Look Smart - Article: Scents & Sensibility - innovative advertising techniques by Jerry Fisher
- The Language of Advertising Claims - Article: The Language of Advertising Claims by Jeffrey Schrank. An essay by Jeffrey Schrank that lists the techniques advertisers employ to make claims for their products. Written by a teacher, this selection should serve as a tool: its classification of advertisers' promises and claims can be used to analyze and evaluate the fairness of the language in many ads
- Useit.com - Article: The Most Hated Advertising Techniques by Jakob Nielsen
Internet Advertising
- Atlantic Publishing Company - Book: How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money by Bruce C. Brown (Atlantic Publishing Company, 2006)
- O'Reilly Media - Book: Google Advertising Tools: Cashing in with AdSense, AdWords, and the Google APIs, by Harold Davis, (O'Reilly Media Inc., 2006)
- JW Wiley & Sons - Book: The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation, by Joe Plummer, Steve Rappaport, Taddy Hall, Robert Barocci (Wiley, 2007)
- Lulu.com - Book: Pay-per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines by Boris Mordkovich, Eugene Mordkovich (Lulu, 2005)
- Entrepreneur.com - Article: Cheap and Effective Advertising Techniques by Roy Williams. Q&A on cheap and effective advertising techniques for print ads
- National Federation of Independent Business (nfib) - Article: How to Write Successful Classified Ads, Part I
- Sohnen-Moe Associates, Inc - Sample classified ads
- Frugal Marketing - Article: How to Write Powerful Classified Ads by Shel Horowitz
- hmg Marketing - Article: How To Write A Profitable Classified Ad
Telephone Directories
- Yellow Book - Infomation request for Yellow Book advertising
- Max Effect - Yellow page ad design company. Strategic design with the power to influence buying decisions
- Directory Assistants, Inc - Founded to help advertisers overcome these obstacles to get the best "bang" for their yellow page buck
Broadcast Advertising
- Television Advertising - Article: Can TV Advertising Work for Your Business?
- Television Advertising - Article: Radio Advertising vs. TV Advertising
- Mediassociates - A traditional and online media planning and buying agency dedicated to creating and implementing results-driven media advertising campaigns. We serve all markets, in all states and in all media - both traditional (tv, Radio, Newspaper, etc.) and online
- Sire Advertising - Sire Advertising can transform your message into a broadcast experience that leaves your audience ready for more
Getting Publicity (Media Coverage)
- Bill Stoller's Publicity Insider - Articles, tips and resources on getting publicity
- SCORE - Article: How to Get Free Publicity for Your Small Business by David Frey
- About.com: Spas - Article: Spa Trade Show Publicity Tools and Tips - Expand Your Audience Reach and Increase Your Return on Investment by Nancy Trent. Article is about the potential for publicity at trade shows, conferences, association meetings, & expos
- Sohnen-Moe Associates, Inc - Sample pitch letters
- Adams Media Corporation - Book: Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement, by Sandra L. Beckwith (Adams Media Corporation, 2003)
Press Releases
- Piccadilly Books - Book: Writing Effective News Releases: How to Get Free Publicity for Yourself, Your Business, or Your Organization, by Catherine V. McIntyre (Piccadilly Books, 2006)
- Eclipse - Article: How to Write a Press Release by Luan Aten
- Ehow - Step by step instructions on how to write a press release
- About.com: Entrpreneurs - Article: Letters to the Editor: A Great PR Tool by Sharon Dotson. Describes how writing a letter to the editor of local newspaper is a great PR tool
- Sohnen-Moe Associates, Inc - Press release samples
- Eric Ward's NetPOST - Offers releases via email to journalists who have requested to receive such releases
- Free Press Release - Online Press Release Distribution Center
- PR Web - Online news and press release promotion. Click on Industry Catagories and type in message
- pr Leap - News Distribution to Search Engines
- pr.com - pr.com is a unique business community where you have a Full Company Profile with which to promote your business, post products and services with full descriptions and images, distribute press releases, and post job opportunities
- i-Newswire - i-Newswire.com is your free press release and news distribution center. We welcome you to submit your press releases or news free of charge
- 24-7 Press Release - Affordable, effective press release distribution
- pr Free - Free online press
- Click Press - Global news distribution
- Express Press Release Distribution - Web distribution of company press releases
- Press Method - Send your press release directly to over 19,732 Public Media in the industry
- pr Web Direct - Distribute Your Press Release Through a Tier-1 Press Release Newswire Service
- 1888 Press Release - Free press release submission, press release distribution, sample press releases, press release writing tips, and the most popular press releases
- Free Press Release Center - An online news and press release distribution service for small and medium-sized businesses and corporate communications
- EWORLDWIRE Communicate News - Fee Based press release distribution
- Press Release Network - A targeted newswire service to us and global media circuits covering online news agencies and print publications
- Newswire Today - Newswire Today is a free press release and news distribution service to companies, pr agencies, business journalists, freelance writers, news content providers
- ECommwire - Free press release service for news about eCommerce-related business
- pr Newswire - World leader in the electronic delivery of news releases and information directly from companies, institutions and agencies to the media, financial community and consumers
- AddPR - Free and low cost News and Press Release writing and distribution
- PRUrgent - A priority press release service
- The Open Press - Free press release newswire
- Soft Press Release - An international press release distribution service provider that specializes in e-mail delivery of software press releases to targeted mass media and user communities all over the world
- Market Wire - Providing peace of mind that your press releases reach the right people at the right time, to providing you with innovative tools that help you incorporate the latest new media, manage your workflow, and even track your effectiveness
- Web Wire - Internet Press Release Resource
- eMedia Wire - Online news and press release distribution service for small and medium-sized businesses and corporate communications
- Business Wire - Source for press releases, photos, multimedia and regulatory filings from companies and groups throughout the world
- cnw Group - Resource for time-critical news and information from more than 10,000 sources coast to coast and around the world. Multi-media communication services and networks that effectively send messages to newsrooms, the financial community and the public
- pr Log - Free Press Release Distribution Service
The Media Kit
Community Relations
- Find Articles - Article: Community Relations Article explains the business benefits of community involvement
- Book: Public Relations for the Entrepreneur and the Growing Business: How to Use Public Relations to Increase Visibility and Create Opportunities for You by Norman R. Soderberg
- FPRA Blog - Article: Doing Good is Good Business: Making Community Relations Work for Your Company by Susan Blexrud
Fundraisers
Companies That Market for You
Finding a Graphic Designer
Marketing Schedule
